Fit4Racing

Fit4Racing is the best in off-road bike sports fitness training and so required a new brand identity to support an ambitious growth plan. Working with Neil (Brand Strategist and good friend) at Brandery. We defined a new strategy and positioning then produced a modern identity that reflected the sport’s aesthetic of being fast paced and energetic.

 

Deliverables

– Brand Strategy
– Logo design
– Brand identity
– Brand guidelines
– Website design
– Social media graphics
– Signage 
– Advertising

Fit4RacingLogo.jpg

Brand Guidelines

Fit4RacingBrandGuidelines1.jpg
 
Fit4RacingBrandGuidelines2.jpg
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Fit4RacingBrandGuidelines4.jpg
 
Fit4RacingBrandGuidelines3.jpg
 

A brand book, CMS Wordpress website (built by Tom) and other supporting materials were produced and have helped the business exceed their goals.

 
 
Fit4Racing Website2.jpg
Fit4Racing Website.jpg
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Bowland Bikes